CommunicationMarketing

infographics the key figures of the year 2020 of customer marketing

By December 25, 2020March 3rd, 2021No Comments

The year 2020 is coming to an end and that’s good! Who would have thought that we would experience such a cataclysm, forcing us to review our entire organization, all our models, and reinvent the very way we address our audiences, whether they are clients, partners or collaborators. More than a driver of change, this crisis has above all been a gas pedal of already emerging trends! And the end of the year is an opportunity for us to give you a retrospective in computer graphics: from customer relations to data, via retail and social media, find out all the key figures that have marked 2020!

 

Infographie client chiffres cles annee 2020 Kiss

CUSTOMER EXPERIENCE: PERSONALIZING THE RELATIONSHIP

  • +40%. It is the improvement of the brand perception and the loyalty felt by the customers thanks to the personalization of the experience.
  • 81% of French consumers would be ready to abandon a brand or a retailer if it no longer shared their values.
  • 59% of consumers want to humanize the relationship on the web.

DATA: A STRATEGIC ASSET THAT REMAINS DIFFICULT TO EXPLOIT

  • 83% of French people are willing to share their data with a company in order to access a personalized customer experience.
  • 90% of world leaders have become aware of the importance of data since the beginning of the pandemic.
  • Less than 30% of marketers are collecting data across all channels to deliver an omnichannel experience to their customers.

COMMUNICATION: COMMITMENT IS FOR THE REASON OF BEING

  • For nearly one brand out of two, communications investments in 2021 will be lower than in 2019.
  • Only 26% of French respondents feel that corporate communication is moving towards greater sincerity and 34% have difficulty perceiving this sincerity.
  • The mobile is now anchored in everyday life: 9 out of 10 French people use it every day (88.7%), making it the first lever of advertising investment in digital (70%).

SOCIAL: THE ULTIMATE WEAPON OF DISTANCING

  • The use of social networks has jumped by 61% since the outbreak of the Covid-19 crisis.
  • 65 million additional downloads on Tik Tok in March 2020 alone.
  • 69% of the companies surveyed believe that social channels have enabled them to maintain the relationship with their audiences during the crisis and are considering increasing their budget.

RETAIL: A RETURN TO THE ROOTS OF COMMERCE

  • 80% of French people consider that local products are of better quality than the big brands.
  • 21 million French consumers who were previously reticent about e-commerce are planning to give more preference to this purchasing channel since the crisis.
  • 70% of French people, however, say they want to go back to the physical store.

Sources: Accenture, Teradata, Google and Boston Consulting Group, Kameleoon and GO Group Digital, Havas Paris, Kantar, YouGov and LSA, Google and BETC, Forrester, Viavoice, la Fevad, Mobile Marketing Association, Hootsuite.

Article written by :

Leave a Reply

Wow look at this!

We are available

do not hesitate to contact the Vopost team!

Contact Us

Vopost

231 rue Saint Honoré

75001 Paris

France,

T: +330123456789
E: contact@vopost.com